Nairobi, Kenya

254728269396

Google Analytics And Data-driven Marketing Training Course

This comprehensive training empowers participants to master Google Analytics 4 (GA4) and translate complex data into actionable marketing strategies that drive real business growth. The focus is on se...

img 5 Topics

img 5 Days

img 15 Sessions

Digital Marketing Trainings
Click to Register

ONSITE OR VIRTUAL

6 upcoming sessions in the next 3 months

Oct 12 - Oct 16
Oct 18 - Oct 21
Oct 19 - Oct 23

+3 more

Programme Overview
Training Description

Who Should Attend

Thia course is ideal for:

·       Digital Marketing Specialists

·       SEO and PPC Managers

·       E-commerce Analysts

·       Content Strategists

·       Web Analysts and Data Managers

·       Marketing Managers seeking performance insights

Session Objectives
  • Master the event-based data model in GA4.
  • Configure accurate conversion and goal tracking.
  • Perform advanced user segmentation and analysis.
  • Build custom reports using GA4 Explorations.
  • Link marketing spends to revenue attribution.
About the Course

This comprehensive training empowers participants to master Google Analytics 4 (GA4) and translate complex data into actionable marketing strategies that drive real business growth. The focus is on setting up and navigating GA4's event-based data model, configuring accurate tracking for key conversions, and performing advanced segmentation to understand user behavior across platforms. You'll learn how to utilize Explorations for deep custom reporting, properly attribute marketing channel value, and build predictive audiences for enhanced targeting. By the end, you'll be skilled at conducting forensic data analysis to diagnose campaign performance issues and optimize the entire user journey, directly linking marketing spend to tangible ROI.

Curriculum & Topics

5 Topics | 15 Sessions

  • play Workshop 1.1: Setting up and verifying correct data streams and property settings

  • play Workshop 1.2: Understan-ding the shift from sessions to users and events in the new data model

  • play Workshop 1.3: Configuring essential events, parameters, and custom definitions

  • play Workshop 2.1: Defining and tagging crucial conversions, including micro and macro goals

  • play Workshop 2.2: Building powerful predictive and behavioral audiences for activation and remarketing

  • play Workshop 2.3: •Utilizing the Funnels exploration to visualize conversion paths and drop-off points

  • play Workshop 3.1: Using the Explorations interface for custom, non-standard reports like Path and Segment Overlap

  • play Workshop 3.2: Applying different attribution models (e.g., Data-Driven) to accurately measure channel value

  • play Workshop 3.3: Analyzing user behavior across platforms using User ID and cross-device reporting

  • play Workshop 4.1: Linking GA4 to Google Ads, Google Search Console, and BigQuery for unified data analysis

  • play Workshop 4.2: Leveraging data insights to inform Content Strategy and identify high-performing content types

  • play Workshop 4.3: Implementing data layers and working with Google Tag Manager (GTM) for precise tracking

  • play Workshop 5.1: Strategies for ensuring data quality, consistency, and troubleshooting tracking discrepancies

  • play Workshop 5.2: Understanding the impact of privacy regulations (GDPR, CCPA) on data collection and reporting

  • play Workshop 5.3: Developing a proactive data governance plan for long-term reliability and compliance

img

$ 1,000

Download brochure (PDF)
Availability Calendar

Find a schedule that works for you. Click any available session to submit a booking.

Selected Session:
Delivery modes & Locations
Nairobi
Nairobi (1409)
O
On-Site (1403)
This Programme Includes

Certificate of completion

Training manual

Reference materials

10 O'clock tea

Lunch

4 O'clock tea

Course Highlights

  • icon 5 Days Intensive Training

  • icon 5 Core Learning Topics

  • icon 15 Professional Sessions

  • icon Unknown Expert-led Delivery

FAQs

Frequently Asked Questions

Explore detailed answers to the most common questions about our platform and services.

Do you offer online or virtual learning options?

While the majority of our intensive professional programs are structured for high-engagement, on-site delivery, we offer select courses in a virtual or hybrid format. If your organization requires online delivery for a specific module, please indicate this during your booking inquiry.

Payments can be made via bank transfer or bank draft payable to PB Institute of Research and Technology. For corporate-sponsored participants, a formal undertaking/Local Purchase Order (LPO) from the employer is required to secure a slot before the training commencement date.

Our curriculum is explicitly designed around actionable, real-world case studies and frameworks (such as IPSAS, GFS, and climate-smart agriculture models). Rather than relying purely on academic lectures, our programs utilize quantitative tools, interactive exercises, and strategic analytics to ensure immediate workplace application.

Yes. Participants who successfully complete a training program and meet the minimum attendance requirements will be awarded a globally recognized Certificate of Proficiency from the Pebbles Institute of Research and Technology.

Our primary residential and corporate training programs are hosted in premium, fully equipped conference facilities in Nairobi, Kenya. We also coordinate regional and international training locations depending on the specific cohort and organizational requirements. Exact venue details are communicated in your admission letter.

Registering is simple. Browse our training catalog, select your desired course, and click the "Book to Register" button. Fill out the brief registration form with your details, and a training coordinator will contact you within 24 hours to provide the admission letter and payment details.